Which flight should you take to get from here to there? The answer involves the following three factors: the potential for sleep deprivation involved in getting up earlier than normal to catch a morning flight, or staying up later than usual to take an evening flight; the desire to have phase-shifted your body clock to destination time as soon as possible after your arrival; and how many flights are available from which to choose.
Stated simply, the rule is to try to arrive sometime between eight o'clock in the morning and eight o'clock in the evening, preferably as close to eight o'clock in the morning as possible. Try never to arrive between midnight and five o'clock in the morning.